Welcome to your weekly source of must read content about brands, culture and actionable insights. If you’re a founder, at a start-up, in agency or in house - this is the place for your dose of industry news. I’m trying to make this one of the most valuable emails you receive each week. If you’ve enjoyed this issue, please hit the 💗 button.
No OG content for ya today I’m afraid. I’ve had a busy week and needed to reprioritise so I don’t work myself into the ground. Learning to self care like a BAWSE! (ish… I’m getting there..!).
I’m sharing this with you today as a reminder to take a break too and look after yourself ✨💕
In the meantime, I’ve collated some interesting reads to keep you busy below.
I hope you enjoy!
Some interesting things to keep you busy:
Reddit: One of social media’s oldest and most undervalued companies - Greg Isenberg, Late Checkout
What a non-whisky lover can learn from Macallan - Anthro
Interview with dance music and record label marketer, Duncan Byrne - Anthro
More from Greg, on community-led companies:
Community Building 101: How to build a fan army - Christina Garnett, Medium
How to roll on Twitter Spaces and Clubhouse 101 - Anthro
How to use social influence strategically - Ana Andjelic, The Sociology of Business
Crypto is going mainstream. I’ve been saying this for so long now, but every day you see it happening in real time and it’s crazy - Monica, Kleiner Perkins
Interview with crypto marketer, Victoria Watters, VP at Galaxy Digital - Anthro
Product marketing 101 - Kramer & Kathleen, MKT1
Shaquille O’Neal launches an ad agency focused on diversity - Alexandra Bruell, WSJ
(brand + product + distribution) x network —> harnessing networks as the only defensible moat for physical goods brands - Richie Siegle, Loose Threads
Instagram Likes drama:
Written by Sanya-Jeet Thandi, a brand strategist & consultant with a love for culture, start-ups and good karma. British Indian currently in Kent & London. You can connect with me on Twitter, but not Instagram, because it’s boring so I deleted it.
If you enjoyed this issue, hit the button below and I’ll keep similar ones coming!