Take a break 🍭 | 👀 Anthro Newsletter #030

Your weekly newsletter on brands, culture and insights.

Welcome to your weekly source of must read content about brands, culture and actionable insights. If you’re a founder, at a start-up, in agency or in house - this is the place for your dose of industry news. I’m trying to make this one of the most valuable emails you receive each week. If you’ve enjoyed this issue, please hit the 💗 button.

Hey friends,

No OG content for ya today I’m afraid. I’ve had a busy week and needed to reprioritise so I don’t work myself into the ground. Learning to self care like a BAWSE! (ish… I’m getting there..!).

I’m sharing this with you today as a reminder to take a break too and look after yourself ✨💕

In the meantime, I’ve collated some interesting reads to keep you busy below.

I hope you enjoy!

Bisous!

Sanya 😊

Some interesting things to keep you busy:

• Reddit: One of social media’s oldest and most undervalued companies - Greg Isenberg, Late Checkout

• What a non-whisky lover can learn from Macallan - Anthro

• Interview with dance music and record label marketer, Duncan Byrne - Anthro

• More from Greg, on community-led companies:

  GREG ISENBERG @gregisenberg

  Community-led companies are the new "lean startup" Lean startup: build software, then find community Community-led: build community, then build software The next wave of big consumer companies will be community-led

• Community Building 101: How to build a fan army - Christina Garnett, Medium

• How to roll on Twitter Spaces and Clubhouse 101 - Anthro

• How to use social influence strategically - Ana Andjelic, The Sociology of Business

• Crypto is going mainstream. I’ve been saying this for so long now, but every day you see it happening in real time and it’s crazy - Monica, Kleiner Perkins

• Interview with crypto marketer, Victoria Watters, VP at Galaxy Digital - Anthro

• Product marketing 101 - Kramer & Kathleen, MKT1

• Shaquille O’Neal launches an ad agency focused on diversity - Alexandra Bruell, WSJ

• (brand + product + distribution) x network —> harnessing networks as the only defensible moat for physical goods brands - Richie Siegle, Loose Threads

• Instagram Likes drama:

  Instagram Comms @InstagramComms

  We've been testing a new experience to hide likes on Feed posts. We unintentionally added more people to the test today, which was a bug — we’re fixing this issue and restoring like counts to those people as soon as possible.

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Written by Sanya-Jeet Thandi, a brand strategist & consultant with a love for culture, start-ups and good karma. British Indian currently in Kent & London. You can connect with me on Twitter, but not Instagram, because it’s boring so I deleted it.

If you enjoyed this issue, hit the button below and I’ll keep similar ones coming!

👇🏽