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๐Ÿˆ Super Bowl on TikTok | ๐Ÿ‘€ Anthro Newsletter #027

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๐Ÿˆ Super Bowl on TikTok | ๐Ÿ‘€ Anthro Newsletter #027

Your weekly newsletter on brands, culture and insights.

Sanya-Jeet Thandi
Feb 14, 2021
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๐Ÿˆ Super Bowl on TikTok | ๐Ÿ‘€ Anthro Newsletter #027

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Welcome to your weekly source of must read content about brands, culture and actionable insights. If youโ€™re a founder, at a start-up, in agency or in house - this is the place for your dose of industry news. Iโ€™m trying to make this one of the most valuable emails you receive each week. If youโ€™ve enjoyed this issue, please hit theย ๐Ÿ’—ย button.

Good morning โ˜€๏ธ

Welcome to Issue 27 of Anthro! Today weโ€™re focusing on the Super Bowl and TikTok content, with some analysis provided by the super intelligent and all round good man - Anthony โ€œTonyโ€ McGuire. Tony writes about the best TikTok content from brands every week over on GTTC - so go check out his stuff.

Weโ€™re also lamenting the missed opportunity for the Weeknd and his dance troupe doing the Blinding Lights TikTok Challenge during the Super Bowl. WHY?!

It would have been so good!

By the way, more exciting, informative events happening on Twitter Spaces this week. Tony and I will be talking TikTok on Wednesday at 11am GMT, plus more marketing chat with Samir from Twitter on Monday at 7pm GMT, and all things culture and crypto later in the week. You can join on Twitter on the day by following the tweet link I share, or by clicking the pulsating purple thingy in the fleets bar. Scroll to the bottom of this newsletter for the full events listings.


The Super Bowl LV and TikTok TailGate

Today, Tony McGuire has written a guest post all about TikTokโ€™s Super Bowl content over the last week ๐Ÿ‘€ You can read his full article here.

Apparently, some people watch the Super Bowl every year for the American footballโ€ฆ Who knew?! ๐Ÿคฏ I know you and I are committed for something far more important! Thatโ€™s the adverts and the brand activations surrounding the game every year! โœจ

Given the fact the Super Bowl wasnโ€™t at full spectator-capacity, and viewing parties werenโ€™t quite the same as normal years, NFL partnered with TikTok to create some hype and atmosphere for everyone watching the Game from home this year.

In comes the โ€œTikTok tailgateโ€ - a 2 hour virtual pregame featuring live cooking, interviews and musical performances directly from NFLโ€™s TikTok profile ๐ŸŽถ๐Ÿ•๐Ÿ—

Here are some key takeaways that Tonyโ€™s picked up for us!

2 Super Bowl TikTok campaigns by brands

  • Ocean Spray continued their support for skating, good vibes legend @420doggface208 with the creation of the #DoggfaceDanceVibes Challenge, where people could imitate the dance moves of viral sensation Nathan Apodaca

  • Gillette and Old Spiceโ€™s #ThisOrThat Challenge saw people participate in a Super Bowl themed version of the โ€œThis Or Thatโ€ trend

๐Ÿ‘€ 3 takeaways from Anthonyโ€™s TikTok analysis

  • NFLโ€™s decision to create TikTok Tailgate is symbolic that this app thatโ€™s blown up in the pandemic is here to stay โœŒ๐Ÿฝ

  • TikTok has the potential to create effects for brands with $$$. The app created the โ€œGame Day Prediction Creative Effectโ€ especially for the Super Bowl ๐Ÿ“ฃ

  • TikTokโ€™s reach, for brands and individual people alike, has the potential to be huge! 7 brands mentioned in Tonyโ€™s analysis collectively racked up a whopping 22 Billion views ๐Ÿ‘


Events


Other interesting things lately:

  • Wicked high growth fashion sustainability start up Kair is hiring a Community & Content Marketer. Youโ€™ll be working with a badass founder Sally Hughes, the former CEO of Temperley London and ex-Rixo, Google and Glossier. Sheโ€™s smart! - Details here

  • Vikki Chowney shares her views on adjusting the Super Bowl earned media playbook for a virtual radio row - Chris Daniels, PR Week

    Twitter avatar for @danielhillmedia
    Daniel @danielhillmedia
    Next week, @instagram adds the ability to go Live with up to 4 people, according to Head of Instagram Adam @mosseri. Do you think people will use it the way they use @joinClubhouse? youtu.be/-WhgTWL-tbA #MarketingTwitter
    youtu.beAdam Mosseri Shows Off Instagramโ€™s Newest FeatureAdam Mosseri explains how his friendship with Lilly blossomed, talks about his celebrity encounters as the head of Instagram and announces that Instagram is ...
    11:47 AM โˆ™ Feb 12, 2021

Thanks for reading this week! Hopefully see you on Twitter Spaces this week! Be sure to pop in and say hi! Donโ€™t be shy - Iโ€™ll welcome you and be nice, I promise! ๐Ÿ˜˜

Sanya ๐Ÿ˜Š


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Written by Sanya-Jeet Thandi, a brand strategist & consultant with a love for culture, start-ups and good karma. British Indian currently in Kent & London. You can connect with me onย Twitter, but not Instagram, because itโ€™s boring so I deleted it.

If you enjoyed this issue, hit the button below and Iโ€™ll keep similar ones coming!

๐Ÿ‘‡๐Ÿฝ

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๐Ÿˆ Super Bowl on TikTok | ๐Ÿ‘€ Anthro Newsletter #027

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